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| March 8, 2010 |
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| International Paper launches 'Down to Earth' Website International Paper launched down2earthonline.com, a new company website featuring information from the well-received Down to Earth educational series of brochures.
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The series covers the most important environmental issues and trends in the paper and printing industries and uses facts gathered from reputable sources to address many myths and misperceptions surrounding paper and the environment. For convenience, there is a Media Center tab with banner art and linking instructions to make it easy for customers and other key stakeholders to use the new website to help supplement their own environmental message.
Visitors to the site will learn, for example, that using paper actually helps to keep forests growing and that one of the biggest dangers to North American forestlands is urban development. Paper and digital communications are compared by: energy usage, renewability of materials and recycling - showing that paper communications can often be the more responsible choice. |
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