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News:

January 27, 2014

Sunny Lee named President & CEO of Samsung Electronics Europe

Samsung has announced the appointment of Sunny Lee as President & CEO of Samsung Electronics Europe, succeeding President SP Kim who has returned to HQ as CMO (Chief Marketing Officer) and Head of Global B2B Center. The focus of Lee will be on growing the massive business to business opportunity across Europe as well as maintaining growth in the consumer space with premium domestic appliances, televisions, mobiles and tablets.


According to a press release, Lee’s 30-year career at Samsung has spanned a number of senior strategic and commercial roles. Prior to his appointment to the European HQ, Sunny Lee was Executive Vice President of the Global Visual Display Sales and Marketing Division in Seoul. Between 2009 and 2012 Sunny Lee was President of Samsung Electronics Germany.

Lee said: “The economic landscape in Europe is showing signs of improvement and this is a very exciting time for Samsung. Our mission in Europe is to continue to drive brand leadership by enhancing our customers work and home lives with superb products and exciting media content. We also have a commitment to support the communities here in Europe by creating new jobs, skills and investment.”

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