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September 13, 2018

Taopix to launch world’s first AI-based White Label photo commerce software platform

Taopix is launching a fully AI enabled version of its software platform for the intelligent creation of photo books and similar multi-image photo gift products.


According to a press release, the photo book sector suffers from an alarming metric. 70% of all photo book projects started are never completed. The value of the photo book market worldwide is estimated at $4bn. If 70% of all projects started are left unfinished, that would indicate that there is a significant amount of money being left on the table.
 
It’s widely believed that the most significant factors at the heart of this worrying statistic are the time and the effort it takes to make a photo book. While for some this is a worthwhile pastime, for many others it appears to put them off finishing the projects they have started.
 
“We have been looking in to AI for a number of years, primarily as a means to make photo book creation easier and quicker,” says James Gray, CEO and Founder at Taopix. “It has taken quite some time to find a technology that is right for the job and can reliably build books using AI. Building the books automatically and quickly is one thing, but the books have to be beautiful and meaningful as well.” continues Gray.
 
Developing photo based AI is expensive and has taken a long time to come to any level of maturity with respect to building photo books. Large tech industry giants have had the deepest pockets when it comes to R&D budgets and for many businesses in the photo book space this has been a very high barrier to entry in developing their own AI based solutions.
 
“While many large companies have built sophisticated AI for photo analysis, nobody seems to have focussed on what we consider to be our 2 main areas of focus.” says Kevin Gale, CTO at Taopix. “We need AI to firstly help select the best and most relevant pictures for a book, then orchestrate the images and present them in a beautiful and meaningful way. The end result has to emotionally appeal to the end customer, it has to tell a story, and this has been the challenge.” continues Gale.
 
The new AI enriched version of Taopix will be called simply, Taopix.ai. The product will do all of the things Taopix does today but will come with the added facility of using AI to firstly select the images to be used, then construct stories from those images, and lastly to then present those images in a book in a way that conveys both logic and emotion.
 
Taopix.ai will analyse images based on quality, location, frequency, and the presence of a whole range of different subjects. Face detection and recognition is a key part of the solution, but Taopix.ai also recognises food, drinks, locations, environments, events, situations to name but a few.

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